The AKR "More, Please" Gift
The AKR "More, Please" Gift
Celebrating and supporting creatives who inspire community


Awarded in the memory of Amy Krouse Rosenthal, “More, Please” is a gift presented annually to creatives whose work inspires a sense of community and connectedness.

Because when we convene in meaningful ways — locally, in person, around something that calls to our better selves — we provide a tonic to divisiveness and fear of the other.



Amy Krouse Rosenthal made so many things. Books, short films, public engagements, interactive art events, unlikely yet profound connections, and smiles in everyone she touched, to name a few.

Perhaps the sum total of all she made is community. Amy brought people together by giving them beautiful, purposeful, meaning-rich things to gather around. The kinds of things that make us want “More, Please.”

Your contribution will help support artists, writers, designers, filmmakers and storytellers who are creating these kinds of experiences.

Just like Amy did.

Donate online here or mail checks to:

Plan Be Foundation

494 Listowe Drive

Folsom, CA 95630

Tax ID#: 82-1900835

“More, Please” is a project of the Plan Be Foundation, a 501(c)(3) tax-exempt organization. Donations are tax deductible to the full extent of the law.

The “More, Please” Gift is presented annually at Matter, a conference for people who are passionate about great places.

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2019 Recipient: Michael Ford

Born and raised in Detroit, Michael Ford is known as the Hip Hop Architect. He is the founder of the Hip Hop Architecture Camp, a nationwide program which uses hip hop culture as a catalyst to increase the number of underrepresented communities in architecture. His work has been featured by the Oprah Winfrey Network, the TODAY Show, and Rolling Stone.

He is currently working with the hip hop community, including pioneering artists such as Kurtis Blow, as he helps create the design of the Universal Hip Hop Museum in the Bronx.


2018 Recipient: Jason Roberts

Jason Roberts is an artist, civic activist, urban designer and chair of the Better Block Foundation, which helps convert blighted city bocks into lively, walkable, bikeable, and all-around likeable places to be. The project has become an open-sourced international movement, replicated in cities throughout the US and as far flung as Melbourne and Tehran.

Jason has received a Champions of Change award from the US White House, was showcased in the Venice Biennale, and was named one of Planetizen’s Top 100 Most Influential Urbanists.